Where Clarity Becomes a Business Advantage.

&OAK is a strategy-first marketing studio built to support decisions that shape long-term growth.

We work with business leaders at moments when clarity is no longer optional, when an organization is evolving, repositioning, or preparing for its next phase. In those moments, marketing is not about activity. It’s about judgment.

Our role is to bring structure and perspective to complex growth decisions. We clarify how a business creates value, where it should focus, and how creative should be applied deliberately rather than everywhere.

When clarity is missing, growth becomes expensive.
When clarity leads, growth becomes intentional.

FOR BRANDS
AT DEFINING MOMENTS.

We work with business leaders when clarity is no longer optional.

That includes moments of repositioning, growth, or transition - when decisions carry weight and misalignment becomes costly. In those moments, marketing isn’t about producing more. It’s about making the right choices.

Our role is to bring senior judgment to those decisions: clarifying how a business creates value, aligning leadership around a clear direction, and applying creative with discipline so it supports growth rather than distracts from it.

We work directly with leadership teams, stay involved throughout the process, and focus on work that holds up over time. Not every organization needs this approach, but when direction matters, it makes the difference.

Expertise

Strategy

We start with insight.

Every effective brand decision is built on clarity. Clarity about the market, the audience, and the business itself. Our strategy work combines research, analysis, and discernment to uncover what truly drives customer behavior and where a brand should focus.

We define positioning frameworks, messaging hierarchies, and go-to-market direction that align teams, sharpen decision-making, and reduce wasted effort. When deeper alignment is required, we facilitate structured conversations and research to bring clarity to complex questions.

Strategy is how we turn ambition into focus, and ideas into measurable progress.

Branding

Branding is how a business makes its value visible.

We design brand systems that express who you are, what you stand for, and why it matters - clearly and consistently. Our work spans identity, language, architecture, and creative direction, all grounded in a deep understanding of audience and category context.

The goal isn’t novelty. It’s credible distinction. Brands that feel authentic, scale confidently, and hold up over time.

Media

Your message deserves momentum, not noise.

Our media work ensures that creative reaches the right audience, in the right context, with a clear purpose. From campaign planning to content production and paid media/advertising, we align storytelling with strategy so every asset supports defined objectives.

Media is not about visibility for its own sake. It’s about reinforcing clarity and driving meaningful engagement that delivers real return.

Design

Design is where intention becomes experience.

We translate strategy into cohesive visual systems that create clarity across every touchpoint. Digital and physical. Our design work supports usability, consistency, and recognition across all marketing platforms - helping brands feel intentional wherever they show up.

Great design doesn’t distract. It guides, reinforces, and earns trust through coherence, craft, and clarity.

Our Promise

This work is built on trust.

When you share your vision and your resources, you’re placing something meaningful in someone else’s hands. We take that responsibility seriously. Every engagement receives the same level of care, discipline, and conviction. Regardless of scale.

Our work is designed to support outcomes that matter: alignment, confidence, performance, and long-term value. We bring senior judgment to every collaboration and treat your business with the same care we would our own.

Right-Sized Engagements

Our role adapts to the needs of the business.

While many engagements begin with deep strategic work, others are more focused in scope - supporting a specific initiative, market, or moment. In those cases, we bring the same level of care, discipline, and clarity to execution-led work, ensuring it aligns with the broader business context.

Whether leading strategy or delivering targeted support, our standard remains the same: thoughtful decisions, intentional creative, and work that holds up over time.

View of office
Leadership

Alexander Cadena Marcillo
Principal | Strategy & Growth

&OAK is led by Alexander, a strategy-led creative thinker focused on helping organizations make better growth decisions. His work sits at the intersection of strategy, design, and business—clarifying direction, aligning stakeholders, and ensuring creative is applied with intention rather than excess.

Alexander works directly with clients throughout every engagement, providing senior judgment, continuity, and accountability from start to finish. This hands-on leadership ensures that strategy remains clear, decisions remain disciplined, and the work holds up over time.

A Senior Network, As Needed
Depending on scope, &OAK collaborates with a trusted network of senior specialists across strategy, design, media, and production. This flexible model allows us to bring the right expertise to the table without unnecessary layers or handoffs.Whether an engagement calls for deep strategic leadership or focused execution, our standard remains the same: thoughtful decisions, intentional creative, and work that supports long-term growth.

Expertise, Applied
STRATEGY
Brand positioning & narrative dev.
Audience research & insight dev.
Messaging architecture & hierarchy
Go-to-market planning
Focus groups & stakeholder workshops
Business and brand alignment frameworks
BRANDING
Brand identity systems
Visual language & design systems
Brand architecture
Tone of voice & verbal identity
Packaging & product branding
Creative direction & brand governance

DESIGN
Logo Design & Dev.
Web & digital experience design
UI/UX design
Environmental & spatial graphics
Illustration & visual systems
Print & physical collateral
Brand and campaign asset dev.

Media & Campaigns
Creative concepting
Photography & film direction
Content systems & campaign design
Paid media creative (design + messaging)
Social content development & deployment
Launch and activation support

Implementation & Support
Website development
Vendor coordination & creative oversight
Brand rollout & internal alignment
Ongoing optimization and refinement