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→ Proposal for Breckenridge Village of Tyler
Breckenridge Village runs a lean, fast-moving marketing operation that spans campaigns, events, social, and ongoing design, often all at once, and often concentrated around the moments that matter most to the mission. This is a creative partnership built to bring clarity early and carry a clear, durable brand through every one of them.
Prepared for
Michelle · Breckenridge Village
Prepared by
&OAK · Tyler, Texas
Date
07/21/26
Valid for
7 days
→ The approach
Dear Michelle, I created three levels of partnership around the strategic guidance, creative leadership, and executional support you might need and not a menu of disconnected deliverables.
Each partnership reserves dedicated access to &OAK’s connected team throughout the year, giving Breckenridge Village greater clarity, continuity, and confidence as new campaigns, events, and priorities emerge.
For a lean marketing team, the greatest need is rarely more output alone. It is a trusted partner who can help determine what matters, make better brand decisions, and translate those decisions into thoughtful, effective work.
The result is a more consistent brand, stronger campaigns, and a marketing operation that can move forward with greater conviction.
→ What you're building toward
Breckenridge Village is working toward broader recognition across East Texas and a connection with a younger audience. We design toward both.
A clear, repeatable story of why Breckenridge Village matters to this region, and the creative to carry it into the places East Texas already gathers.
Creative that feels current rather than institutional, meeting a younger audience of future donors, volunteers, and advocates where they already are.
→ Included in every plan
All three plans draw on the same craft. The tier sets how much capacity you have, and how deeply we're involved in strategy and campaign direction.
→ The plans
Plan 01
A dependable creative partner for occasional design needs and supplemental support.
$2,500PER MONTH
≈ 15 hrs reserved capacity
Plan 02
An extension of your team, bringing clarity to campaigns from concept through delivery.
$4,000PER MONTH
≈ 25 hrs reserved capacity
Plan 03
A connected creative team embedded in your long game, with senior leadership across every channel.
$6,000PER MONTH
≈ 40 hrs reserved capacity
→ Capabilities we draw on
Nonprofit marketing spans a wide field across the year. These are the pieces we most often produce for organizations like yours, drawn from your monthly capacity as your calendar calls for them.
→ How the partnership works
Your monthly plan reserves a dedicated block of &OAK's time, and with it, our best thinking. We hold that capacity open whether or not every hour is used in a given month. You're partnering with a connected team, not buying a bucket of hours.
Each plan sets how many projects run at once. It isn't a limit on how much you can send. It's how we protect turnaround and quality, so active work stays quick and considered instead of everything moving slowly together.
Each deliverable includes up to two rounds of revisions, with additional rounds at the standard rate. Standard turnaround is roughly 5 to 7 business days; work needed faster is a rush, subject to availability and a premium agreed in advance.
If a month runs beyond your reserved hours, additional time is available with your approval at $160 per hour. Larger campaigns that need concentrated production are planned ahead so we can staff and deliver them well.
→ Rollover policy
| Plan | Capacity | Max rollover |
|---|---|---|
| $2,500 | 15 hrs | 4 hrs |
| $4,000 | 25 hrs | 6 hrs |
| $6,000 | 40 hrs | 10 hrs |
Why the cap
Your busiest stretches, like year-end giving, East Texas Giving Day, and major events, are also when creative demand peaks across the board. Capping rollover keeps our reserved capacity real and available at exactly the moments that matter most to the mission, rather than promising a volume of work in one peak month that couldn't be delivered with the clarity and care your brand deserves.
→ Bigger initiatives
Some work is large enough to stand on its own. &OAK takes these on as defined projects, quoted individually, a natural path as the partnership grows.
→ Getting started
Great partnerships compound. We begin with a three-month pilot at the plan you choose. That's enough time to align, do real work together, and settle on the right steady-state plan before your next budget cycle.
A light step-back kickoff, folded into the pilot, aligning on brand, priorities, and the year's calendar so the work starts with clarity.
We work the plan across your live campaigns and events, learning your real rhythm as we go.
We review together and set the right standing plan, turning early clarity into a lasting advantage, then reassessing quarterly.
→ Terms
